Lisa Suttora is an ecommerce marketing strategist, and founder and CEO of Lisa Suttora International and WhatDoISell.com. Since 2004 Lisa has worked with online merchants in 8 countries and over 2600 niche markets, to develop the skills and strategies that drive six and seven figure annual revenues. Approximately 98% of Lisa Suttora International customers have an Amazon FBA sales channel (many with a multi-channel presence on eBay and other marketplaces).  Lisa is a frequent speaker on stage, radio and in publications on the topics of what to sell online, and how to use today’s most effective marketing tools to attract new customers and increase sales.