Dr. Isaac joined the Marketing faculty at the Albers School of Business and Economics at Seattle University in 2011. His research focuses primarily on consumer judgment and decision-making, specifically examining how contextual and motivational factors influence product evaluations and purchase intentions. Dr. Isaac's research has been published in the Journal of Marketing and the Marketing Science Institute Working Paper Series, and featured by the Harvard Business Review, Time, and Women's Health. Dr. Isaac teaches "Introduction to Marketing" to undergraduates and "Principles of Marketing" and "Marketing Strategy" to MBA students at Seattle University, and he has taught the MBA elective “Sales Force Management” at the Kellogg School of Management at Northwestern University.

Dr. Isaac obtained his Ph.D. in Marketing from the Kellogg School of Management at Northwestern University and his MBA, with concentrations in Finance and Strategic Management, from the University of Chicago Booth School of Business. Prior to entering academia, Dr. Isaac worked as a Consultant and Manager for Bain & Company and ZS Associates, where he advised media, healthcare, and private equity clients on issues related to sales and marketing.

Areas of Expertise 

• Marketing Strategy
• Consumer Behavior
• Consumer Decision-Making
• Sales Force Management